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Many large global organizations are deriving more than 50% of their total revenue from global markets. And these same companies are spending .5% to 2.5% of their international revenue on translation services. And in some extreme cases, we’ve seen that number approach 5%.
Multinational corporations will spend millions of dollars each year on translation projects—spanning product development, marketing, global Web sites, HR, administration, and legal—but many will spend little time managing that expense.
This lack of attention is the result of uncertainty, process ignorance and invisible scope.
This paper:
- outlines ten best practices to help you gain a strategic advantage
- helps lift the veil of mystery that often shrouds translation
- provides you with a context for translation
- provides concrete evidence of the impact an effective translation program can have on your business’ top and bottom-lines
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