Local Content, Global Control
Simplifying Translation in Insurance and Financial Services
| The companies that win the globalization race have learned it is not enough to meet their non-English-speaking customers in the middle of the road; they must cross the road to meet them, and translation is a big part of getting there. But when companies lack a central translation strategy, the return on their global expansion remains low and the process remains frustrating. |
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At the same time, insurance and financial services companies operate within a challenging environment:
- They must demonstrate respect for confidentiality of content
- They often battle intense competition in several languages simultaneously
- They are required to satisfy the internal and external obligations associated with compliance in a regulated industry
- They must face the fact that translation is not part of their core business
This paper surveys the background and current approaches to translating materials for insurance and financial services companies worldwide, addressing the following three questions:
- What are the goals of these global companies?
- What obstacles do they face when working toward their goals?
- What should they look for in a language service provider to overcome such obstacles?
Readers will come away with a clear picture of how to manage the translation of insurance and financial services content.