Envisioning a Successful Product
Like you, we get excited about brainstorming the next killer app. But often it's our job to make sure that solid research—not emotion—backs up even the earliest decisions. We know that:
- About 19% of commercial software projects are considered outright failures by the companies which launch them. (The Standish Group 2006 CHAOS Report).
- About 24% of commercial projects are cancelled during implementation. (Source: BCS Study 1998-2005, June 2008).
- An estimated $80-$145 billion per year is spent on failed and cancelled projects. (The Standish Group International, Inc).
At Lionbridge we draw on globally-diverse teams for domain analysis, along with feasibility and risk assessments which support your brainstorming process—ensuring that products are shaped not just by the imagination, but the lab and the marketplace. Often, our envisioning work includes:
- Fully defining the target audience and analyzing competitors
- User, usability, and focus-group analysis
- Identifying features, technology and delivery vehicles likely to become differentiators, enablers, and must-haves
- "Productizing" existing services
- Constructing a development strategy and Product Development Life Cycle
- Consulting on the investment/recovery roadmap
- Aligning with emerging technologies
- Identifying exit options
- Writing the "vision document" which will get your whole team—literally—on the same page.
Working together, we confront the hazards and opportunities of world-class commercial development.
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